2020-07-27 8220
In April 2020, Guangdong Zhongyan rock landed in The Times Square of Manhattan, New York, USA, playing a clarion call for China SLATE to enter the international market. They started the road of importing Chinese made rock slabs, and they aspire to be the trendsetter of creative building materials home. How can we break through the limits of thinking under the epidemic? How to choose the present investment❓What about future business❓
On the afternoon of June 8, 2020, the first innovation project investment and financing press conference of Guangzhou Design Week "Xinsheng Lab" (hereinafter referred to as the "Press Conference") was successfully concluded in Foshan, Guangdong. This activity was jointly held by Guangzhou Design Week, Guangdong Zhongyan Enterprise And Keepro Capra. The three parties signed a strategic agreement on the cooperative relationship and announced the official launch of Guangdong Zhongyan's cooperation with Keepro Capra brand and "New Lab" project.
In view of the epidemic, the conference was broadcast live to meet designers from all over the country, and a number of media were invited to watch it simultaneously.
Su Binnian, general manager of Guangdong Zhongyan Enterprise, appeared in the studio to share his investment secrets as the investor of the first incubator support project of Guangzhou Design Week "Xinsheng Lab" venture capital investment plan.
On sharing
Host: Hello, Mr. Su! As the investor of the first incubator project of Guangzhou Design Week Freshman Lab, what do you think of the platform of Guangzhou Design Week Freshman Lab? Did you learn about the project we announced today through our platform? Can you share the fate between you?
Mr. Su: The establishment of the "Freshman Lab" of Guangzhou Design Week is an innovative attempt to break the traditional operational thinking! It is not only a platform, but also a hope for a group of people to realize their dreams. Although Zhongyan is a relatively well-known traditional enterprise among ceramic companies, I actually agree with Houlang's thinking. From the initial contact to understanding the nuclear technology, market positioning, and matching of the entire project, we hit it off, quickly reached a consensus and finalized a cooperation plan. It is undeniable that, regardless of whether it is for the sustainable development of Zhongyan or the entire industry, we all urgently need to inject fresh liquid with a soul like keepro. Excellent design, creative projects formed by actual products, and professional operations form a new business model. This will definitely produce the effect of 1+1+1>3. This is what our press conference is worthy of your consideration and attention.
Host: I have the honor to live with Mr. Su today. I have also done some homework. Although Guangdong Zhongyan is not established for a long time, the investment of the SLATE project is huge, and both the production equipment and products are in the forefront of the industry. Does this have much to do with the general investment philosophy of Su?
Sue: Yes! Take this investment for example. As I said before, I'm in business for the future! Zhongyan is a large intelligent manufacturing enterprise integrating SLATE research, development, production and sales. The product produced is the SLATE, but the orientation of the SLATE is more of the application field; For consumers' pursuit of life quality, the future trend is definitely the coexistence of design and art. So when we make investments, we must not be limited to the present situation, but look at the present from the perspective of the future; Through "Xinsheng Lab", we invest in the project of Keepro Capra, which is zhongyan in Guangdong. We break through the boundary of the application field of rock slab, integrate the designer resources of Keepro Capra brand, and pave the way for the future of Zhongyan from the perspective of design and art!
About the press Conference
According to background statistics, the highest number of people visited the live broadcast reached 4,832, and the online interaction reached more than 1,300 times. At the press conference, the representatives of the three parties interpreted the operation and prospect of new venture capital financing methods around the pan-design industry from various aspects such as incubation, entrepreneurship and investment, among which there were the latest information disclosure of the industry, as well as the release of several activities such as the investment attraction plan of Guangdong Zhongyan and "Xinsheng Lab" national city partners.
"New Life Lab" is an investment and financing incubator focusing on innovation projects in the pan-design industry. It is a new idea and experiment that Guangzhou Design Week has accumulated after more than ten years of integrated operation of China's pan-design industry resources. Mr. He Wenguang, CEO of Guangzhou Design Week, said: “At present, we are recruiting more projects that meet the incubation conditions of the "Newborn Lab" from all over the country. If you are a young entrepreneur, you are just developing a new tradition in unconventional ways and methods. The industry’s entrepreneurial projects, but lack funds, channels, production and other resources, and urgently need to be empowered, can apply to become a "new laboratory" incubation project. Guangzhou Design Week and related resources will inject the needs of the project and help it grow! "The birth of the "Newborn Lab" will surely provide a powerful boost to the transformation and upgrading of the pan-design industry and breakthroughs in innovation.
Since its launch in September 2019, Guangdong Zhongyan SLATE has been favored by many consumers at home and abroad. Mr. Su Binnian, general manager of Guangdong Zhongyan Group, with his unique management style and forward-looking strategic layout thinking, has created a set of subversive profit model, which is well recognized by dealers. This investment & quot;Xinsheng Lab" venture capital plan is also an important milestone for Guangdong Zhongyan to break the inherent board impression, jump out of the price competition system in the industry, and stride forward to the new mode of high quality and high-end. Su always Shared in the press conference that it is the premise of our investment to learn to break out of the limitations of the industry and use cross-border thinking. For a good project, we should not only see the current interests, but also see the future development. I want to share 39 with m in business for the future.This is the best way to do this. We need to do the product quality standard, more to do household "end custom" leading to the target.
conclusion
Guangdong Zhongyan, as the investor, escorted the establishment of "Xinsheng Laboratory". "Xinsheng Lab" is a brand new project incubation platform precisely created by Guangzhou Design Week based on the brand value, accurately judging the industry trend and taking resource integration as the premise and resource sharing as the purpose. Keepro Capra project is the rise of a new business model, and it is also a benchmark enterprise represented by Guangdong Zhongyan, which actively promotes the sustainable and healthy development of domestic high-quality pan-design industry innovation projects through its own brand power.
