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2020 SLATE Home Application Trend Forum: Guangdong Zhongyan become a big SLATE

2020-07-27 8754

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On June 8, "2020 SLATE Application Trend Forum" sponsored by Tanzhou Ceramics Exhibition was held in Foshan. Guangdong Zhongyan, an enterprise with superior manufacturing capacity, was invited to attend the forum. Mr. Luo Liangzhao, general Manager of Guangdong Zhongyan Business Division, attended the forum as the guest. This is a special cross-boundary dialogue: Guangdong Zhongyan, Mona Lisa, New Pearl, Xinzhongyuan, Nobel, Eno, Dongpeng, Federation furniture, Weiyi custom, Foshan Furniture Industry Association, Shunde Furniture Association and stone enterprises and other cross-boundary summit forum.


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Host: Zhongyan SLATE is the first enterprise to realize production capacity. How and where are the products of Zhongyan sold to the market?

Luo Liang as: guangdong in rock as plate production enterprise, first of all, keep the advanced production equipment, the production capacity, supply and demand, in order to ensure the supply of capacity expansion of production lines and step-by-step way, the current sales situation and keep a balance of production and the trend of rock and are formed in guangdong has four rock plate production line, production specifications and thickness of rock plate also will be more and more rich, the tam states exhibition guangdong rock in the exhibition area of 430 square meters.



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Interior Design Branch of Architectural Society of China, as the institution supporting unit of Tanzhou Ceramics Exhibition this year, will organize deans of 10 famous design institutes in China to hold the forum in Tanzhou Exhibition in Foshan. This is also the first time that the society has cooperated with the exhibition of the ceramic industry, and the first time that a group has participated in the exhibition of the ceramic industry. As domestic academic group's powerful official building, indoor branch of China construction institute of the entire membership of architecture, perhaps one-third of state-owned enterprises, state-owned enterprises, design institute, a third is listed, large group companies (gold mantis, jimei, jayne yuan in design, the whole building, Beijing design institute, etc.), and partly from colleges and universities, some design company, from the grassroots, on July 20, architectural society of China will also be invited 10 courtyard dean to tam states, centered medical, kang, public transport hub and prefabricated building some topic to share.

Invited guests include (in no particular order) :


  • Chen Liang, President of The Environmental Institute of China Yuan Design Institute, secretary general of the Interior Design Branch of Architectural Society of China

  • Wu Xi is President of The Qing Shang Architectural Design and Research Institute of Beijing
  • Cao Yang is vice President of the Environmental Art Institute of China Architectural Design Institute
  • Wang Chuanshun is chief engineer of Shanghai Modern Architectural Decoration Environmental Design and Research Institute of Huajan Group.
  • Zhang Liang, Vice President of Design Institute of Shenzhen Hongtao Group Co., LTD., Director of No.2 Design Institute;
  • Shen Lidong, Deputy Secretary of the Party Committee and deputy chief architect of East China Construction Group;
  • Zhang Qiang, director and chief engineer of The Decoration design Institute of Tianjin Architectural Design Institute;
  • Zhang Guoqiang is the chief architect of architectural decoration design Institute of Southwest Architectural Design and Research Institute
  • Dong Qiang is vice President of Zhubang Environmental Art Institute of China Architectural Design and Research Institute
  • Yan Zhigang, general Manager of Beijing Construction Institute Decoration Engineering Design Co., LTD



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Stone enterprise: SLATE, the impact of stone, I think there are, I think SLATE can "fire" for two reasons, the first is the SLATE itself product force is really strong, the second is the ceramic industry marketing force is stronger than the stone industry, these two "forces" touched the SLATE fire. As a new species, the impact of stone has been 70 percent, some of the wood has caused impact. Now as a stone sharing platform, we do not resist the SLATE when providing solutions for customers. We also use the SLATE. For example, most of the SLATE is used with fish-heart white, which can also solve the problem. My friends (who make stones), including myself, are also using SLATE. What does that mean? When we were working on the solution, we were already using the SLATE as part of the solution.

Home furnishing enterprises: to enter the core of the furniture market SLATE to grasp some of their own characteristics of things, in this point to carry forward, and then become stronger in another field, this is my proposal. It is divided into three points. First, it is personalized needs, including soft decoration collocation, lighting collocation will produce a kind of feeling, consumers have a certain understanding of the personalized needs of furniture; Second, the price, for the future of the board will reach 450-700 thousand square meters/day capacity, a single furniture enterprise is very difficult to eat down, the need to break into pieces of sales (collective), the price is wholesale, retail (price), for the furniture enterprise integration, is the viscosity; Third, in the middle of the production process of training, maintenance, safety standards, logistics and transport standards, we need to coordinate.

In terms of customized furniture, I think the customers of the category of improvement, enjoyment and villa have demand for the SLATE, and this part of customers will account for 40% of our share. As for our current consumers, they are generally divided into five levels from the perspective of consumption demand: rigid demand, improvement, enjoyment, villa type and investment type. In the past two years, we have found that there are still some subtle changes in the needs of these five levels of customers. From the consumption point of view, they are going down, but from the demand point of view, they are going up.


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